My team and I approached Ann to manage the media for our annual Forum, which attracts more than 600 delegates from across Canada and around the world. Ann helped us pitch numerous stories to local media, managed all inquiries and provided us with an overview of the media reach for our event. Her professionalism and ability to jump in and join our team was invaluable and added to the success and profile of our conference. I would highly recommend Ann to other organizations that require media-relations services.
We were delighted with the results of the publicity campaign that Ann Gibbon orchestrated for our Question of Loyalty project about Italian Canadians interned during WW2. Ann secured invaluable high profile media coverage for our book, play and museum exhibition in a variety of outlets, and communicated a potentially complex message in a professional and sensitive manner. We undoubtedly benefitted from her extensive PR knowledge and connections and are pleased to recommend her services.
I’ve worked with Ann Gibbon on important projects for major clients. Her obvious knowledge and understanding of the inner workings of the media and her informed critical analysis of the marketplace, gained from her years as one of the country’s leading business journalists, was an enormous benefit to my clients.
Ann Gibbon made an invaluable contribution to the launch of our Human Resources Strategy in 2007. BCTA normally enjoys some success with the media through its own efforts, but to Ann’s full credit, the response from the media to this initiative was outstanding and impressive. It’s great to have worked with a Public Relations professional like Ann.
Ann Gibbon helped Bing Thom Architects develop a communications strategy that served as a valuable blueprint for taking the company in new directions in terms of media coverage and crucial media relationships. Her creative ideas and instincts for a good news story, along with her knack of seizing on opportunities we might not have considered newsworthy, helped us secure coverage in Vancouver, across North America and internationally. She was particularly helpful in generating coverage around Bing Thom Architects’ participation in “Vancouverism”, a 2008 exhibition project in London, England, that showcased the finest of Vancouver architecture.
While our firm has dealt with media in the past, Ann helped us be that much more prepared, and ultimately, effective, with the messages we wanted to convey to our stakeholders. She stickhandled inquiries so we could get on with the business of operating our firm and brought us the media coverage important to our organization’s success.
Ann was instrumental in a tremendously successful program to raise our media profile within the trucking industry. Her ability to garner the interest of some of Canada’s leading publications was impressive. She delivered far beyond expectations and was a delight to work with, displaying the personal credibility that’s vital to achieving our goals.
The goal of The Dailey Method, a new exercise studio in Vancouver, was to generate as much buzz and profile for the launch as possible. Ann used her extensive media contacts to make sure that happened, and the launch was terrific. She also employed her journalism background to prepare us thoroughly for handling media interviews, educating us on how we could be most effective. Her advice continues to be invaluable in helping us convey our story to news outlets. And the media exposure we have received has played a significant role in the success and growth of our business since it opened.
We engaged Ann to help the Society organize a news conference about a new proposed underground concert hall. The turnaround time on the project from start to finish was very tight, but Ann did a great, professional job in devising the strategy (involving many stakeholders), shaping the announcement so it would resonate with media, and organizing the very successful news conference, which attracted virtually every Vancouver media outlet, including French and ethnic media. We were delighted with the process and the great coverage Ann secured.