Check Those E-mail Media Pitches!

Reprinted with permission from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity:

The next time you send an e-mail pitch to a reporter, send the e-mail to yourself first so you can see what it looks like on the screen.

Laura Lorber, the Wall Street Journal’s assistant news editor for WSJ.com, blogged about an e-mail she received from an unidentified PR person.

The e-mail message shows that the pitch accidentally includes at least one paragraph of information on a separate topic that had been part of an earlier release. Problem is, all the original copy that the writer edited out shows up on the screen.

Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google+
Share on linkedin
LinkedIn
Scroll to Top