Check Those E-mail Media Pitches!

Reprinted with permission from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity:

The next time you send an e-mail pitch to a reporter, send the e-mail to yourself first so you can see what it looks like on the screen.

Laura Lorber, the Wall Street Journal’s assistant news editor for, blogged about an e-mail she received from an unidentified PR person.

The e-mail message shows that the pitch accidentally includes at least one paragraph of information on a separate topic that had been part of an earlier release. Problem is, all the original copy that the writer edited out shows up on the screen.

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