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News Release Writing Tip

A news release should read like a mini news story. To ensure yours has a conversational, easy-to-understand tone, read it out loud before you send it off. You’ll identify leaden prose along with any gaps in logic.

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Just What Is News?

Your announcement is so earth-shattering it deserves prominent coverage in every major news outlet, right? Not necessarily. Journalists and the organizations they cover usually have vastly contrasting definitions of “news.”

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