Media Training – It’s Not All About You
Recently I saw a tweet from a radio producer I deal with in my public relations work.
It stopped me cold.
It read, “media training is the world’s greatest evil.”
Anticipate it, own it and communicate it: Three Ways to Handle a Crisis
No company or organization is immune to crises, whether they’re product recalls, accidents, attacks, inappropriate behaviour by management or staff, or scandals. The recent Volkswagen emission situation illustrates the latter. It plunged into crisis mode after the automaker’s efforts to cheat pollution tests were caught and made public in the media.
When Crisis Hits: The Tofino Boating Tragedy
When a crisis befalls an organization, as it did to Jamie’s Whaling Centre in Tofino, B.C. with the deadly capsizing of its whale-watching vessel, the organization’s tendency is to hide.
That is the worst thing to do if it hopes to survive the crisis.
Korkh on court at Stanley Park Open
July 15, 2015
North Shore News
Client: Leith Wheeler Stanley Park Open
Vancouver artist fights back against fakes with scarves
March 5, 2015
The Globe And Mail
Client: Lilian Broca
Business in Vancouver: The PRChix
Ann Gibbon Communications is featured in Business in Vancouver as part of The PRChix.
For B.C. vineyards, knowing how to sell is half the battle
November 13, 2014
The Vancouver Sun
Client: Laughing Stock Vineyard
Ask the experts: How do I successfully address a crisis of leadership?
If the breach is serious enough to warrant an apology (and not all are), have the leader make it sincerely, quickly and cleanly, before things get worse. But first, clarify:
what your leader is apologizing for.
who your leader is apologizing to.
–Ann Gibbon, Ask the Experts, Business in Vancouver, Dec. 3, 2013
News Release Writing Tip
A news release should read like a mini news story. To ensure yours has a conversational, easy-to-understand tone, read it out loud before you send it off. You’ll identify leaden prose along with any gaps in logic.