A news release should read like a mini news story. To ensure yours has a conversational, easy-to-understand tone, read it out loud before you send it off. You’ll identify leaden prose along with any gaps in logic.
Your announcement is so earth-shattering it deserves prominent coverage in every major news outlet, right? Not necessarily. Journalists and the organizations they cover usually have vastly contrasting definitions of “news.”
Contact Ann Gibbon Communications Inc., a Vancouver Public Relations, media consulting and strategic communications firm to ensure your story is told to the people who matter, in a way that influences them.